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So he’s getting the best of both worlds, and that’s the beauty about working with a guy like LeBron because we get the insight and feedback that helps us make a better shoe.
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That means giving LeBron the free range of motion you’d experience in a Low with the proprioception and confidence of a Mid that he’s used to wearing. With the Elite going even lower than that, is Nike converging onto a low-cut signature shoe for the future?ĬW: It’s all about having this “hybrid” experience from a performance perspective.
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SN: The LeBron 11 was introduced as the LeBron signature with the lowest cut. We fine-tuned the material to ensure that LeBron stays on the footbed considering the amount of torque his body creates. For example, the TPU shank on the mid foot is much harder than what is used on the quarter and on the heel. We went with the TPU because it gave us this stability and flexibility.
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So not only did we want one of the strongest materials in the world, we wanted something purposeful.
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We found that the way we were not able to use it in the way we needed to – the carbon fiber started to crack in some places and overall, it did not fit out intentions. In previous iterations of the LeBron Elite, we used Carbon Fiber. SN: Could you elaborate on what was added to the LeBron 11?ĬW: What we did was add this TPU wing.
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So what we wanted to do is make the shoe as strong as possible without adding a bunch of weight. LeBron, we think about how at any point, he can impose as much power as anyone in the NBA, and in many ways, as much speed. One thing we added to really bolster the LeBron 11 Elite was the notion of being articulated, making sure that the shoe was pliable and had a level of natural motion to it, and for What we did was very similar to what we did with other LeBron projects – we circled around the notion of protection, containment, and responsiveness. The games were that much more intense, the challenge was harder, and being the best of the best, the competition comes to them a little different.įor LeBron, we have here a couple of iterations of the project itself. After talking to those guys, we’ve come to realize that it’s less about a “sprint” and more about a “war”. We look at the NBA Season as two different seasons – you have the 82-game “marathon” and the 28-game “sprint”. They were approaching the game with a unique angle, so we wanted to hone in on their different needs, and that is what “Elite 3.0” is all about. What we found was that these three guys needed different things. A lot of what we were doing was centered around external booties, carbon fiber, kevlar, things of that nature. What we did for the first two years was take a bit of a blanketed approach we looked for innovations that could give LeBron, KD, and Kobe a competitive advantage across the board. The premise of the third Generation of the Elite was that we could make our athletes that much better with respect to the footwear during the Playoffs. Sneaker News: Charles, start us off with a quick summary of the 2014 Elite Series.Ĭharles Williams: Sure thing.